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Public Relations Student Society of America Murrow Public Relations (MPR)

Murrow PR LogoIn the fall of 2014, PRSSA of WSU officially launched Murrow Public Relations – PRSSA’s first student-run firm – providing hands-on public relations training and leadership experience to members. As part of the launch, MPR merged with Cougar Communications Group, a former student-run firm at WSU.

“Having a firsthand understanding of public relations is vital to becoming a competent practitioner,” former Chapter President Teresa Lane said in Sept. 2014. “We’re thrilled to provide Chapter members with the knowledge and experience they need to succeed.”

Those involved in the student-run firm learn how to complete a variety of public relations tasks, including meeting with clients, creating action plans, and functioning as representatives of organizations.

Under the guidance of Chapter Vice President (Josh Munson (’15), Tiffani Caralis (’16) and Shewitt Mehari (’17), student senior account representatives manage accounts and maintain relationships with representatives from the organization.

All work is pro bono and rooted in experiential learning. Each client is appointed a senior account manager and small team of account reps to manage their account. Clients are typically from the region and include other registered student organizations (RSO) at WSU, locally owned small business, nonprofit organizations and entrepreneurial endeavors.

If you are interested in learning more about MPR – to serve as a senior account manager, account representative or to pitch your own idea – please email prssa@wsu.edu.

PRSSA WSUlogo 3x3


Student-Run Firms… Be a Professional Now

“Starting or participating in a student-run firm is a great way to build your resume and portfolio, apply what you’ve learned in class, and gain hands-on experience while you are still a student. Through a student-run firm, you have the opportunity to work with real clients to learn effective time-management skills in the process of developing and implementing campaigns.”

-PRSSA.org


 

2014-15 Inaugural Clients

Murrow Gear

  • Project started in summer 2012
  • Murrow Collection refreshed the Murrow brand
  • Collection includes professional and casual wear
  • Created to show not only Cougar but Murrow pride
  • Target audience: Murrow alumni, faculty and staff and current undergraduates

Committee responsibilities included:

  • Assisting in the establishment of the Murrow line
  • Assisting in social media management
  • Graphic design and photography support

WSU Professional Convention Management Association

  • Members represent the Pacific Northwest chapter of national organization
  • Open to all majors
  • Deliver event management support to the Carson College of Business and the Pullman community

Committee responsibilities included:

  • Basic social media knowledge
  • Willing to help with creation of social media accounts in personal time as well as updating accounts
  • Attending fundraising events
  • Promoting PCMA on campus

WSU Alive! Aid

  • Created to assist incoming freshman with the cost of Alive! Orientation
  • Price of Alive: $230
  • Raised last year – $321
  • Goal by the end of Spring 2015 – 5 scholarships awarded to incoming freshmen

Committee responsibilities include:

  • Help with fundraising efforts
  • Create short video interviews with OC’s and freshman for social media accounts about the benefits of the scholarship
  • Promote the fundraising site on campus

2015-16 Clients

  1. Murrow Gear
  2. Co-Optical – start up organization and winner of WSU business competition awards focused on wearable detection technology for diabetes patients (we are doing their full brand, organizational profile, messaging and initial digital launch)
  3. Zoe’s has approached us to do a re-awareness campaign with their new location
  4. Pullman High School production of The Little Princess in February (grassroots promotions and social media outreach – all unpaid)

2016-17 Clients On Deck

  1. Murrow Gear
  2. Pullman High School Drama Club 2016-17 productions
  3. Area nonprofit (TBD)

Student  & Client Work Preview…

Here’s a little preview from 2016 – Cable 8 Video Underground interviews Pullman High School students from The Little Princess


Little Princess cast meets Cable 8 [view album]

FB Capture Little Princess Cable 8